DIGITALNA ARHIVA ŠUMARSKOG LISTA
prilagođeno pretraživanje po punom tekstu
| ŠUMARSKI LIST 1-2/2023 str. 49 <-- 49 --> PDF |
or minimization. Based on this, the evaluation of certain categories of threats was carried out by respondents regarding the analysed companies (Table 10). The largest percentage of respondents (46.9%) sees the instability of purchased quantities as an extremely important threat. The majority of them evaluate the decline of the population’s economic power negatively or neutrally as a significant threat. Regarding the slow growth of the market, 31.2% of respondents believe that it is neither an unimportant nor an important threat. Most of the respondents (43.8%) believe that the complexity of the raw material purchase procedure is neither an important nor an unimportant threat, and the complexity of the product placement procedure amounts to 37.5%. Moreover, 31.2% of respondents see a long product billing period as neither an important nor an unimportant threat, but 25% of them see it as extremely important or completely irrelevant (Table 10). Cronbach coefficient alpha was 0.87, which indicates a good reliability of the company threats scale. The average mark of all companies was 3.05, and standard deviation was 0.95. The lowest average mark was 1, and the highest 4.7. Table 11 shows the average values of individual elements of the SWOT matrix, in descending sequence. Internal strengths/weaknesses of the company and external opportunities and threats were identified through the answers of the respondents (Table 11). As the most important strengths, the respondents pointed out interaction with customers through good business cooperation, meeting deadlines and many years of work experience. The factors mostly evaluated as weaknesses were: dependence on raw material suppliers, restrictions in its supply, as well as high business expenses, regarding the timely payment of suppliers, material expenses, overhead expenses, etc. As opportunities, the respondents emphasized investing, orientation towards foreign markets, expansion of production |