DIGITALNA ARHIVA ŠUMARSKOG LISTA
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ŠUMARSKI LIST 1-2/2023 str. 51     <-- 51 -->        PDF

By analysing the companies’ goals, increasing the company’s market share was rated as extremely important by 31.2%, as important by 28.1% and as neither important nor important by 31.2% of respondents. In addition, 28.1% of respondents consider profit as an extremely important company goal, 31.2% as important and 34.4% neither unimportant nor important. On the other hand, 43.8% of respondents see sales growth as an important goal of the company, but also 34.4% of them have a neutral attitude towards that question. Moreover, 50% of respondents consider customer satisfaction to be an extremely important goal, and 43.8% consider it important; employee satisfaction was cited by 53.7% and preserving the environment through socially responsible business by 50%, while increasing production efficiency is considered extremely important by 43.8% of respondents and by 40.6% as an important goal.
Based on the SWOT analysis, the most important strengths are interaction with customers through good business cooperation, meeting deadlines and many years of work experience. Among weaknesses, dependence on raw material suppliers, restrictions on its supply, as well as high operating expenses were pointed out. As opportunities, the respondents emphasized investing, orientation towards foreign markets, expansion of production capacities, the introduction of new products, etc. Threats included instability in the purchase of raw materials, the influence of competition, long product billing periods, etc. According to the results of the A’WOT analysis, in relation to other elements, the greatest value have the opportunities (0.363) which are based on investments in facilities and technology, development of production lines and expansion of capacities, opening of new markets with the encouragement of export orientation.
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